Social Media enables people to interact and share, which makes it inherently useful for healthcare providers and patients and this post gives two great examples. The University of Maryland Medical Center and Mayo Clinic use Facebook, Twitter, and YouTube to share information with their communities. More important, however, each hospital allows members of its community to share with each other.
Innovation with medical technologies and procedures plays a critical role in expanding treatment options, which can include medical tourism. For example, The International Orthopedic Group in Doral, Florida, USA uses minimally invasive surgery and regional block anesthesia to reduce the post-operative recovery time. In the former, minimal incisions are made, which reduces tissue damage. This makes the procedure more applicable to medical tourism patients. Similarly, regional block anesthesia makes the procedure easier on the patient and less of an ordeal. For the clinic, this dramatically increases the market it can address.
If “medical tourism” is defined as traveling for healthcare, that does not necessarily mean overseas. This article highlights U.S. “domestic” medical tourism case studies from Lowe’s, BridgeHealth Medical, The Health Services Coalition, and Alpha Coal West. “Domestic” medical tourism is also increasing in Europe where patients travel to other European providers.