On November 2, 2010, Johns Hopkins Medicine signed an agreement with Academic Medical Centre Sdn Bhd to develop a medical school in Malaysia. It will be the first private, four year medical school in Malaysia, and the first to use the western teaching model. Hopkins will be advising and partnering with Perdana University Graduate School of Medicine and the Perdana University Hospital in the joint venture.
According to Involvement Abroad of U.S. Academic Health Centers and Major Teaching Hospitals: The Developing Landscape, this development is classified as Stage Two of a four stage globalization model. Hopkins will serve in an advisory capacity on the teaching model and content, and it will lend its name to the school. This arrangement extends Hopkins’ presence in Asia past its campuses in Singapore and China.
“Involvement abroad” cites four benefits of international medical institutions’ globalization strategies:
- Attracting patients from abroad
- Developing international reputation and brand
- Expanding research and education
- Financial benefits
Given that 3 billion people live within seven hours of Malaysia*, and middle classes in India, China, and Southeast Asia are rapidly growing, extending a global brand in Asia would be a sound strategy. Coupled with this, China’s population is rapidly aging in tandem with its growing middle class, will probably lead to increased demand for health care services in the region.
*Government of Singapore, 2010